Shadi.Pk UI/UX
Jahan Rishty Milian Man Chahain
Shadi.Pk, the most trusted Pakistani matchmaking platform, partnered with Webicosoft for a web design & development. Webicosoft delivered a secure, scalable, and mobile-friendly platform. The result? Increased traffic, higher conversions, and a stronger online presence for Shadi.Pk.
Want a Project like this?
Overview
Challenges
Our UI/UX analysis identified several key challenges common to online matrimonial platforms. The platform’s navigation structure was complex and convoluted, making it difficult for users to find desired features and functionalities. Additionally, there was an unclear information hierarchy, with important details about profiles and services poorly organized, leading to user confusion and frustration. The overall design also lacked vibrancy and user appeal, which could deter potential users. Furthermore, the platform wasn’t fully optimized for mobile devices, hindering accessibility for a significant portion of the user base. Addressing these challenges was crucial to improving the overall user experience and achieving our social media marketing goals.
Solutions
To address these challenges, we implemented a comprehensive UI/UX redesign strategy:
- Simplified navigation: We streamlined the navigation menu, categorizing features logically and making them easily accessible with clear labels and icons.
- Prioritized information: We reorganized profile information with a focus on clarity and hierarchy. Essential details were presented prominently, while additional information remained readily accessible.
- Enhanced visual design: We implemented a modern and user-friendly visual design with a focus on clean lines, soft colors, and high-quality visuals to create a welcoming and engaging experience.
- Mobile-first approach: We prioritized a mobile-first approach, ensuring the platform functioned flawlessly across all devices, including smartphones and tablets.
Results
The revamped UI/UX design resulted in significant improvements for Shadi.Pk:
- Increased user satisfaction: User feedback reflected a marked increase in satisfaction with the platform’s ease of use and intuitiveness.
- Improved profile completion: A clearer presentation of profile information encouraged users to create more detailed profiles, leading to better matches.
- Enhanced user engagement: The engaging design and streamlined navigation led to increased user activity and time spent on the platform.
- Higher conversion rates: A combination of improved usability and a more user-friendly experience resulted in a rise in successful matches on the platform.
By focusing on user needs and implementing a user-centered design approach, we were able to transform Shadi.Pk into a more user-friendly and successful platform for finding life partners.
- Services Offered
- Framework & Technology
- Plugins & Packages
- Business Industries
Client Review
Shadi.Pk highly recommends Webicosoft for their exceptional services. The team’s expertise in SEO, web development, and design significantly boosted our online presence. Their commitment to excellence and impactful digital solutions is commendable.
